This book has been ordered and reordered by Yellow Pages publishers and salespeople since 1988. Comes complete with a quick reference index and is sized to fit in your pocket. Also available on audio cassette and compact disc.
The handbook should be studied, reviewed and kept handy by any Yellow Pages salesperson who wants to sharpen his or her skills and increase sales.
New or inexperienced salespeople will benefit from this handbook because they often lack or forget information needed to effectively respond to advertisers' objections.
Seasoned salespeople will benefit from it because it offers fresh approaches and suggests new ideas to replace stale responses.
An indispensable tool, this handbook is a vital first step to increased productivity for Yellow Pages salespeople everywhere.